Facing up to Facebook

Though not a conscious choice at the time, tying my private and personal Facebook page/identity to the work I was doing for my organization was one of the best (and most risky) decisions I’ve made.

I first saw the impact of using my personal account rather than an anonymous account for my organization when I began to thank members who joined our Causes page. I did this on a daily basis by sending short, personalized messages to their Facebook profile accounts (even if we weren’t “friends” and I couldn’t see their profiles). I couldn’t believe the response I received from sending out these little messages.