Facing up to Facebook

What did matter is that before my personal message of thanks as Christina, the creator of the page, we were total strangers and now were linked together by a shared concern for a common cause.

By taking the extra step and reaching out to thank these new members for joining me in the quest to support my cause, I was able to turn a group of strangers into my new “friends.” The supporters of the cause often requested me personally as a friend and sent me questions on how they could do more to support the cause, or how to get more information on my organization.