Facing up to Facebook

People who support a cause generally have a personal reason for doing so and are willing to share that with a fellow supporter. This type of dialogue breeds the cultivation that has the potential to foster the type of advocates organizations dream of.

Using my personal profile on Facebook to manage and create Causes pages on behalf of my organization allows me to act as a sounding board for what is now more than 9,000 supporters. The bottom line is people want to talk to people, to a face (it is called Facebook after all) — not to a picture of a logo.