Facing up to Facebook

I mentioned this route was also a risky road to take. When blending your workaday Facebook and your weekend Facebook personas, you have to be prepared to maintain a certain level of professionalism at all times. It’s a tricky balance to remain “real” enough to encourage the human connection, while still operating within the confines of an organization’s standards of behavior even when you are off the clock. It does sometimes feel like living a double life, but the connections I’ve been able to make through this method have been astounding and well worth the extra effort.