Faith-Based Fundraising Relies Heavily on Heartstrings

FundRaising Success: Who is your target demographic as far as fundraising?
GL: The primary target for our members is the Catholic community. However, in the case of many of our social-service groups, there is a growing trend to reach beyond Catholics. A great number of the people served by these agencies are not Catholic and, therefore, it seems reasonable to reach beyond the Catholic community for support. In fact, these groups are receiving support from other than Catholic donors because of the incredible amount of good these organizations do for all people in need.