Faith-Based Fundraising Relies Heavily on Heartstrings

FS: Are there any special traits or other considerations that make persons of faith in general harder or easier to engage as donors?
GL: Persons of faith often have learned through their religious practice to be conscious of those who have less. In the United States, they also have learned to support the efforts of their religious community by tithing or donating of their time, talent and treasure. For many, this predisposes them to respond.