Faith-Based Fundraising Relies Heavily on Heartstrings

However, sometimes there are significant differences of values among various religious groups that could cause a donor to question giving to a particular faith-based group. Some, for example, give only to programs affiliated with their own religious denomination.

For the most part, it seems people of faith are people of good heart and good will. It is our responsibility to touch their hearts and compel them to act. During some of the difficulties that have arisen in the Catholic community in the aftermath of the sexual-abuse scandals, for the most part the Catholic community continued to give to church-based programs. However, many of these donors did so more cautiously and selectively.