Back to School ... Back to Acquisition

Don’t expect trust with the first gift
We all love undesignated giving. But a non-donor doesn’t have any reason to trust you. Asking him or her to give you $20 to use as you see fit can stop any potential donor in his or her tracks. For the first gift, ask for a specific amount to do a very specific thing. You can wean them to undesignated giving after you’ve built the trust factor.