Back to School ... Back to Acquisition
Start small
Unless you have a clearly defined offer at a higher dollar amount (for example, the $240 surgery from Operation Smile), ask for a smaller gift. Acquisition is about turning non-donors into donors. A smaller ask is usually more comfortable for people who don’t yet know and trust you. Focus on upgrading once you get them to begin giving.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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