Back to School ... Back to Acquisition

Have a strategy for securing the second gift
Even when there is a solid plan in place, half or more of first-time donors often don’t give second gifts. Run some numbers: How much more would you raise if 10 percent more of your first-time donors gave second gifts of the same amount? Acquisition is expensive, so we ought to put some time and money into making sure we aren’t securing what a colleague of mine called “drive-by donors.”