Back to School ... Back to Acquisition

My experience shows that if a new donor doesn’t give a second gift in 90 days, statistically it’s unlikely he or she will ever give a second gift. So, you have a three-month window to work with. Have your plan ready to go before your acquisition letter drops into the mailbox or you click “send” on your e-mail — and you’ll be more likely to acquire donors who become long-term partners.