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Peer-to-peer fundraising goes beyond events (though they are a huge part of it), and when we convene in Washington, our host of expert strategists and practitioners will be geared up to talk about the different kinds of campaigns that P2P can encompass, as well as how to run them, and the all-important question of how to convert and retain those donors who might not have a stake in your cause but who give because they were asked by friends and family.
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Margaret Battistelli Gardner
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