Gather Ye Data — Just Be Sure to Use It Well

Earlier this year, I gave myself a whisper-thin, featherweight notebook computer for my birthday. I am giddy in love with this skinny beauty and its elegant performance, heart and soul. I know now why the brand has a cult following.

The setup process was blissfully easy, and after I registered my notebook online, I received a confirmation e-mail that made me smile. “Hi. Welcome … We’re just as excited as you are,” the headline read.