Gather Ye Data — Just Be Sure to Use It Well
Falwell campaign a winner, except for that pesky gender confusion problem.
From the first sentence, this letter is working hard to build rapport, with the use of an anecdote I imagine all parents can relate to. From there, the letter transitions to become all about the donor with heavy use of the words “you” and “your.” Excellent! It continues:
On top of your normal, 40-hour work week job, being a father is a full-time, 24-hour a day responsibility.
So today I want to ENCOURAGE you in three special ways. I want to remind you of the JOYS of your life at home …
… so that you will STAY STRONG in your extra-important role as a father!
- Companies:
- Republican National Committee
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