Gather Ye Data — Just Be Sure to Use It Well
Falwell campaign a winner, except for that pesky gender confusion problem.
Sadly, that’s when this most excellent package crashed and burned, because it was addressed to me — someone with no Y chromosome, no wife and no kids.
Most of the letter is about encouraging me as a MAN (Falwell’s emphasis) and as a husband, as well as a father. An offer and copy that would be perfect if I actually were all of those things is instead irrelevant:
- Companies:
- Republican National Committee
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