Gather Ye Data — Just Be Sure to Use It Well

God gave you a special gift when He gave you your wife! … Today, take the time to treasure the woman God has given to be your “help mate.” … Celebrate your Father’s Day by celebrating that very special part of your life — your marriage!

Jerry Falwell Ministries does not use a title before my name in this package, and I have no idea if it has gender data in its donor records. But it’s something every fundraiser should be very sure of before sending gender-specific offers to donors.