Gather Ye Data — Just Be Sure to Use It Well

But how many donors have that reaction when a data disaster or segmentation screwup illustrates our utter failure to know who they are?

See me. Know me. Show me that I matter.
There are people in this world who have a rare and riveting capacity to pay attention to others with an intensity of focus that is seductive. You can be in a crowded room full of distractions, and yet it’s like you are the only person they can see or hear, no matter how many conversations are swirling around you.