Gather Ye Data — Just Be Sure to Use It Well

Because I’ve been a member of the Republican National Committee since 2001, I’m fairly certain the seven years she refers to is a nice use of the date of first-gift data in my donor record, phrased naturally in the sentence. In the event it’s a coincidence and she’s talking about how long they’ve occupied the White House, however, I still contend it’s an excellent example of how we as fundraisers can use donor data seamlessly to increase loyalty.