Gather Ye Data — Just Be Sure to Use It Well

A fatal flaw
I also was really impressed by an offer I received from Jerry Falwell Ministries, though like the e-mail invitation to come test-drive the notebook computer I’ve been using for a month, it’s fatally flawed.

The letter is brilliant. It begins:

Dear Friend,
There is nothing like being a dad.
Recently, on the night before my daughter Natalie’s 8th birthday, she came to me and said, “Daddy, do you know what I want for my birthday?”
I must admit, for a moment, I kind of panicked. Shari and I had already purchased her birthday gifts. What if she wanted something we hadn’t thought of?
My fears were quickly alleviated when she said, “I want a five minute cuddle.”
Then she crawled into my arms and we simply sat together.
Like I said, there’s nothing like being a dad.