Family and community drive philanthropy in active military communities.

By Christine Weiser

FS: How do you “talk” to active armed forces personnel in the context of fundraising copy?
CC: We keep the material as brief and to the point as possible using the themes developed for the campaign and directing those who want more information to additional written sources and the Web site. The workplace campaign assumes that there is not a lot of time initially in capturing potential donors. Those who need more information are provided several avenues to obtain it, the most important being the key worker who is doing the soliciting. The charity list provides more details, and the Web site backs up and provides additional information to the charity list.