Family and community drive philanthropy in active military communities.

By Christine Weiser

As a group, their pay scales are not as high as their civilian counterparts, but they are generous in supporting causes that strike their sensibilities as worthwhile and important to them as individuals. They are also loyal to organizations they believe in. Their time is important, their future may be uncertain, and the messages to them as potential donors need to recognize their uniqueness and emphasize their ability to make a difference through their support of a program of their choice.