Family and community drive philanthropy in active military communities.

By Christine Weiser

FS: Are there unifying issues or traits — beyond occupation — that pull them together as a demographic?
CC: Beyond occupation, no. Military personnel run the full gamut on all issues. They do have one trait that you see consistently in fundraising, and that’s return on investment. Most want to know what the charities are providing for the money they receive. They pay attention to the administrative fundraising rates listed in the [CFC] Charity List.