Fashion Project Launches Interactive Fundraising Platform to Connect Communities to Causes

Fashion Project, Boston, recently announced the launch of My Fashion Project (My FP), a social fundraising platform that allows individuals, nonprofits, designers and retail organizations to raise money for causes they love. The platform enhances both the shopping and donation experience by enabling users to customize their giving efforts, and share content with their personal network.

My FP provides users with the tools to build a custom profile, donate their clothes, tell their story, and encourage friends, family and the community to shop and donate to their cause. For charities, the platform offers a new fundraising channel to raise awareness and reach previously untapped supporters. All users can track the impact of their donations, and thank their supporters after they've engaged. The platform is equipped with specialized analytics tools-displayed in an easy-to-use dashboard-to help drive the success of fundraisers such as organized races and anniversary events through increased awareness, donations and purchases.

"We created My Fashion Project to empower individuals and organizations to leverage their networks for charitable giving," said Anna Palmer, co-founder and CEO of Fashion Project. "The goal is to extend the Fashion Project experience and act as a catalyst for donors, shoppers and the community to interact with causes they love on a personal level."

After creating an account and entering a username and password, users pick a cause, name their fundraiser and set a goal. Profiles can be further customized with images and information on their charity of choice. From there, users can donate items from their own closets, spread the word to their network and invite people to shop or donate directly to their My FP page.

For more information, visit www.fashionproject.com.