Fashioning Fundraising Appeals in Times of Disaster

Fashioning Fundraising Appeals in Times of Disaster

Sept. 27, 2005

By Abny Santicola, associate editor, FundRaising Success

While acting fast and getting fundraising appeals out quickly are key in a time of disasters such as Hurricane Katrina, the 2004 tsunami or the Sept. 11 terror attacks, when it comes to the creative and copy used in such appeals it's important "to know how your organization relates to the disaster," says Bob Ball, senior creative director at Seattle-based full-service direct-response agency The Domain Group.