Fashioning Fundraising Appeals in Times of Disaster

As for the question of whether relief organizations using images of disaster-stricken areas is ethical, Ball says that as long as you're telling the truth through your words and pictures, you shouldn't have anything to worry about. He uses the example of a recent space ad the Salvation Army ran in newspapers that had a large, very closely cropped picture of a grief-stricken mother and child who lost everything in Hurricane Katrina.