Feature Follow-up

Our experience, because of the very point you make, is that local rescue missions and food banks do very well in hard times because people are more aware of the needs they face. This past fall, our rescue mission and food bank clients had strong results. And even our international charities (e.g., World Vision and Operation Smile) have continued to have strong results. Note that WV and Op Smile are also benefitting from reduced media costs as advertising demand has weakened. We get bargain-basement prices for them so even if the response softens, the cost drops more and the client does well.