Feature Sidebar: 10 Tips for Using Cartoons in Direct-Mail Fundraising

2. Never use cartoons as just another form of teaser copy.
Teasing and humor do not mix. If there’s no gag to your cartoon, you’ve just disappointed hundreds of thousands of people. Worse yet, if you’ve employed a tease in your humor, you’ve just insulted your entire audience. People read cartoons to laugh. Disappoint them, and they’ll surely disappoint you.