Feature Sidebar: 10 Tips for Using Cartoons in Direct-Mail Fundraising

3. Focus on affinities.
I think of an affinity as anything you would tell me about yourself after having met over a cool beer. I have two kids. I love to fish. I’m an accountant. Great. I could make you howl for hours drawing cartoons about you fishing, interacting with your kids or dealing with the trials and balances of being an accountant.