Feature Sidebar: 10 Tips for Using Cartoons in Direct-Mail Fundraising

8. Never use gender-specific references.
I have never encountered a foolproof genderization program. There always will be Leslies, Carrolls and Jans in your file. Worse yet are the first initial-only entries found in every database. And none of them enjoy being pegged as a member of the opposite sex in a cartoon.