Feed The Children Selects the Omniture Online Marketing SuiteTM to Expand Donation Programs Around the World

"We have expanded to serve children and families in more than 118 countries around the world and we need to ensure our online presence can keep up with that pace of growth as it's the primary driver for our monetary and in-kind donations," said Jerrald Buchanan, Vice President of Information Technology, for Feed The Children. "We previously used a free and basic Web analytics tool, but needed a more comprehensive solution. We selected the Omniture Online Marketing Suite for real-time actionable insight and site optimization to improve the effectiveness of our site and increase the potential of our fundraising and relief efforts."