Feed The Children Selects the Omniture Online Marketing SuiteTM to Expand Donation Programs Around the World

Using Omniture SearchCenter, the organization can increase its online presence through more powerful search marketing that automates complex keyword bidding, which is performed manually and is more time-consuming today. Omniture Discover will enable the segmentation of donor groups so more tailored and relevant outreach programs can be created for different sets of donors. With Omniture Test&Target, Feed The Children can quickly and efficiently test various headlines, content and creative elements to better optimize its landing pages and improve conversion for online donations. Using Omniture SiteCatalyst, Feed The Children's Web team will help provide deeper insight into its site activity and measure ROI so its investment in online outreach programs can be more fully leveraged.