Donor Focus: Generation Y

“If you’re thinking that these three young adults have nothing to do with philanthropy, think again.

“Welcome to Generation Y — typically referred to as the children of the baby boomer segment. Generation Y ranges from current college-aged adults to children who are old enough to remember Sept. 11, 2001. This is a generation that filters, sorts, prioritizes, eliminates and processes more marketing messages than just about any other population group in existence.