Donor Focus: Generation Y

“And whether you like it or not, Generation Y represents the future of philanthropy. … And just like the boomers, who redefined the ‘hot brands’ on the commercial side, Generation Y will be redefining their perceptions of the charitable landscape in the near future.”

FS: How do you cultivate Gen Y’ers as donors?
KM: “In order to cultivate this new generation of potential donors, it’s key to go where the action is. What’s important about Generation Y is that they are not a ‘me too’ segment. Generation Y’ers are independent thinkers who cast an irreverence toward those mass-marketing messages.