Donor Focus: Generation Y

4. Many of the Generation Y’ers have been encouraged to succeed in all aspects of their lives. Those charities that associate philanthropic giving with success, in terms of producing tangible results and a feeling of accomplishment, may have an advantage.”

FS: How does Generation Y differ from other donor segments? How is it the same?
KM: “Generation Y’ers tend to be influenced most by their peers. One strategy to elicit interest is to highlight [their] peers who have taken a leadership role within your organization.