Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

“We gave the unique gift out selectively,” Woolbright says. “Everyone who received it was just thrilled because they knew it was something personal.”

Family and community
While Woolbright and the development team at Hollins adeptly pinpointed the desires of its female contributors, Tracie Christensen, executive director of development at the University of California, Los Angeles, has drawn some interesting conclusions of her own about women donors.