Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

“We have found that the role of family is very important to women [who give to UCLA],” Chris-tensen says. “Among their many motivations for giving, women of means often look for mechanisms within an organization to participate with their children, to educate them on how to be philanthropic.”

Over the past ten years, one of the major differences in the composition of UCLA donors is their motivations for giving.