Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

“Women donors to UCLA tend to make a gift and then want to become systematically involved with the area they supported,” Christensen explains.

And when UCLA goes out on a solicitation or cultivation call, its approach might be different for a woman than for a man. According to Christensen, the call might be more about how that woman’s gift will make an impact on other women. But she stresses that each solicitation is tailored to the individual.