Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

Gifts for social change
More wealthy female donors feel a responsibility to repay organizations that have had an influence in their lives than do affluent men, says a 2001 study commissioned by wealth marketing solutions provider HNW Digital. According to the study, “HNW Digital Wealth Pulse Survey of Wealth and Women,” women are more likely to help groups concerned with enacting social change in areas regarding health, the homeless and the elderly, etc.