What Women Want
Female donors tend to give from the heart, but it's still important to involve them intellectually.
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With certain stereotypes deconstructed — old commonly held beliefs such as “women give less than men,” “women don’t give large donations” and “women might have the means but aren’t as willing to part with their money” — female contributors have emerged as a compelling force on the philanthropic playing field.
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Paul Barbagallo
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