Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

“Organizations are finding that they need to court, pay attention to and get serious about reaching women donors,” says Cynthia Woolbright, president of the Woolbright group, a nonprofit consultancy, and former vice president for alumnae relations and development at Hollins University. “Building relationships with women for the long haul is going to make a huge difference in an organization’s growth and success.”