Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

Woolbright, who was a recent speaker at the Council for Advancement and Support of Education’s Online Speaker Series, “Gender Matters: Women Donors & Philanthropists,” says that while many male donors are attracted by the prospect of visibility, female donors often shun the limelight, preferring instead to get involved and take part in an organization’s functions.