What Women Want
Female donors tend to give from the heart, but it's still important to involve them intellectually.
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“A woman wants to know what the outcome is going to be and the impact of her giving,” Woolbright notes. “Men, of course, can be effective philanthropists and donors. It’s simply understanding the difference.”
More likely to volunteer
Some 44 percent of adults surveyed by national nonprofit coalition Independent Sector for its study, “Giving and Volunteering in the United States 2001,” volunteered with a formal organization in 2000. When it came to gender differences, women were more likely to have volunteered than were men (46 percent and 42 percent, respectively).
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Paul Barbagallo
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