Female donors tend to give from the heart, but it’s still important to involve them intellectually.

By Paul Barbagallo

“Women have a desire to make a difference rather than preserving the status quo,” Hall says. “Women place high value on their involvement and the creative process to develop charitable solutions.”

Gifts from the heart
Many experienced fundraisers who cultivate large donations have found that male and female donors who are responsible for their own wealth are more likely to leverage their money for recognition and status. But incentive-based campaigns and rewards for giving might not be appropriate for most women contributors.