Fidelity® Charitable Gift Fund Study Finds Women Playing a Prominent Role in Shaping Future of Philanthropy

"Women are using a broad circle of influencers in their charitable giving and they are passionate about instilling the value of philanthropy in the next generation," Libbey added. "We, and other nonprofit organizations, should pay attention to this very influential group of donors."

Most Men Say Wives Are Primary Influence for Charitable Giving
The Gift Fund study found that men overwhelmingly (92 percent) name their spouses as their primary influencer in charitable giving, while women are more likely to name a range of influencers that include their spouse (84 percent), extended family (24 percent), friends (23 percent) and co-workers (17 percent). Likewise, most men say they defer to their spouses on which charities to support (81 percent) and how much money to donate (83 percent).