Fidelity® Charitable Gift Fund Study Finds Women Playing a Prominent Role in Shaping Future of Philanthropy

Most Male and Female Charitable Givers Research-Oriented, Cause-Driven and Local
Virtually all donors (89 percent of the males and females) surveyed agree that it's necessary to research the organizations they give to in order to ensure credibility. Eight out of 10 charitable givers (79 percent) indicate that when selecting a charitable organization, they research how much money goes directly into funding programs rather than into overhead. Almost three out of four charitable givers (72 percent) said they would more likely support an organization that would benefit their own communities versus one that went beyond their community.