Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
“We had corporations and foundations we never worked with before who were actually calling us because they read something in Crain’s or they saw something on one of the morning shows,” Boroff says. “L.W. Robbins Associates, our direct-mail provider, seamlessly integrated this messaging into Food Bank For New York City’s holiday mailing directly to donors. So it was just a really … perfect textbook model of communications and marketing coming together with fundraising to accomplish a goal.
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