Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
“I’ve worked in nonprofits where development’s on one floor, and communication and marketing is on another floor, and they never really speak except maybe when it’s time to create the invitation for a dinner. I never understood it,” he adds.
Food Bank For New York City’s agency relations department also works in collaboration with the external relations department to bring back firsthand stories from Community Kitchen of West Harlem (a soup kitchen and food pantry owned and run by the organization) and other agencies that the food bank provides with food. In addition, it encourages staff members to volunteer at its network of soup kitchens and food pantries so they can see the mission firsthand.
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