Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
Web assault
Naturally, the Web plays a vital role in publicity of Food Bank For New York City’s mission and dissemination of information on hunger issues. The organization employs one full-time staff member to focus on its online presence, which includes maintaining its Web site, e-mail communications, social-networking sites and Google ads.
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