Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
After a few months, Facebook users began coming to the Food Bank For New York City Causes page on their own. It recently passed the 1,000-member mark and has raised more than $1,600 to date.
“It’s 1,000 people who really care about [Food Bank For New York City],” Boroff says. “They proactively chose to become part of [our] family, and we’re promoting our campaigns there.”
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