Cover Story: Filling the Void
Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers.
The organization also posts event listings on its Facebook page, as well as sites including Going.com, Eventful.com and CharityHappenings.org, and it recently launched a Twitter profile in conjunction with a Tyson Foods campaign.
The Twitter profile has only been promoted through a three-line item in a sidebar in one of Food Bank For New York City’s e-newsletters, a link on Tyson’s blog and a few Tweets from Tyson. Yet, it already has almost 250 followers.
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